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How to optimize product pages for E-commerce website?


The fact shows that optimizing an E-commerce website for SEO (Search Engine Optimization) is much more difficult than a blogs or simple company websites because there are thousands of products on many product pages. Therefore, it’s totally wrong when an online merchant apply some simple SEO methods and believe that traffic will grow regularly. Problems in reality will appear and prove that SEO for E-commerce website is a big challenge, even when the webmasters use Magento, a powerful E-commerce platform that supports SEO.    

In detail, optimizing product pages is the most basic task and requires attention from webmasters. Good optimized product pages would be a strong base to conduct SEO process for a website.   

Here are 4 rules that an online merchant need to remember by heart to create a friendly product pages.

1. Never forget Product Description

Small online stores like gift or clothing shops always have product pages without text description or maybe have very short one. Obviously, if all the products only have pictures and price and completely lack of text description, the websites have no chance to be ranked at top 10 on any keyword of search engine queries, even when the keyword is low-competitive. That’s why webmasters need to make sure that all item in their online stores have to be described and the text need to be measured as unique content. Not only text description is content of product pages, but also text on sidebar, footer, and any other position present one the pages need to be measured. Copied content from other websites are surely not allowed, number of text should be more than default word count to make heavy weight content, and of course, content need to be tested for high conversion rate.

2. Do not use the same Product Descriptions with Manufacturers

The website would be banned by search engines if the content is copied, so never use a text description from manufacturer because these descriptions are maybe used on many other online stores. Sometimes other websites use the original form of text, so it makes the content on each sites become low-qualified. Google Search Engine is upgraded day by day and it always priors unique content.

It is truly hard to create unique content for thousands of products, so webmasters can consider to put a noindex meta tag on product pages that they can not come up with any new idea. Keeping the websites at good standing in SEO by some unique contents is much better than let all pages with low-qualified content are indexed.     

3. Website must have Product Reviews

Before making a purchase, 70% of buyers want to read through product reviews on online stores. A living website need to keep updating by review day by day, and it leads to the healthy E-commerce business. If the website doesn’t have function that allows audience to write comments on products, the conversion rate of product pages will be probably low.

Moreover, there are two advantages on SEO for the website when customers put review on product pages:

  • All product reviews are unique content for the page and it’s totally free.

  • It makes the page keep updating all the time, which help to attract search engines come back very often.

4. Be careful with Duplicate Content

An E-commerce website with plenty of products would probably have this mistake. Different sorting criteria such as tags, categories may have great chance to create duplicate content. Here are some tips to avoid duplicates:

  • Use robots.txt to block areas that create duplicate content such as archives, tags and even category pages in some cases.

  • Use the canonical tag to indicate which web pages need to be indexed.

  • Nofollow attributes can be added to links that point to areas of duplicate content.

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